DFA Campaign Academy: Crafting Your Campaign Message
What’s your campaign’s story? This DFA Campaign Academy session will focus on how to turn a candidate’s personal history and positions into a compelling and memorable message. We’ll also spend some time looking at how candidates can draw effective contrasts with their opponents on a campaign using campaign ads developed by the award winning media consulting firm FRCR.
A veteran of training in the political and corporate worlds, Matt Blizek began organizing in student and local politics and was elected vice president of the University of Iowa Student Body. Since then he has has done field and fundraising work for numerous campaigns including the DNC, MoveOn.org, Russ Feingold, and Jon Tester. Matt joined Democracy for America in 2007.
Rowley is president of Fletcher, Rowley, Chao, Riddle. FRCR has worked in over 35 states and won races from governor to city council. The firm has won more legislative races for Democrats than any other Democratic media firm. The firm has an 85% win record for women candidates and an 87% win record for African-American candidates. Rowley's commercials have won Pollie Awards, Silver Microphone Awards and Vision Awards. His firm has never worked for a Republican candidate. In 2006, his firm helped Democrats take three Republican seats (Foley, Ney, Pombo).
